Home News Weather Traffic Sports Hot Topics
 Blog Homepage

Apr
22

What was it like? The “Race for the Cure?”

By · April 22, 2010 at 4:02 pm

Hello,

It has been a busy month overseeing some of our station community campaigns.  I also took off time for Spring Break and nearly three weeks later, I am still behind:).   How does that happen?  You go on vacation and feel punished on your return, with all of the catching up you have to do… (smiles).

Channel 13 just finished promoting one of the biggest campaigns that we help sponsor – the “Race for the Cure”.  It was a wonderful success, once again.  The race against breast cancer, for Susan G. Komen for the Cure, is one of the biggest Komen races in the country.  This year more than 41,000 people registered and raised more than two million dollars for breast cancer treatment, education and research right here in Central Indiana.  Hoosiers are some of the best volunteers in the country!  Thank you to all of you who walked, ran, or just showed up downtown for the race on Saturday, April 17th, to support breast cancer survivors or pay tribute to those who have died.  The atmosphere at the “Race for the Cure” is always so emotional and compassionate.  I love watching tens of thousands of people reaching out to others – some holding hands, many crying, most wearing banners with the names of loved ones fighting this disease.  Channel 13 had a team of employees and viewers, so thank you to all who joined our team.  Many of us at Channel 13 were walking in honor of our News Director Carolyn Williams who has been courageously fighting breast cancer.  She is a great lady and an inspiration to us all.  

If you were a part of the Race this year, feel free to share some of your insights about it with us.  Tell us why you joined the race, what it means to you and what you think of the event.

This is a busy season for Channel 13 campaigns.  My Community Affairs staff and I have also been helping to promote several other community events in April on our Noon Focus segment and Community Calendars.  Among them? Community Shred Day, to help protect you from identity theft, taking place in Channel 13′s parking lot and some area police departments, on Saturday, April 24th; the Coburn Place “Blue Breakfast” – a successful fundraiser earlier this month at the Indianapolis Colts complex for Coburn, which provides transitional housing for abuse victims; “Talk, Walk, Run“,  a fundraising event  on May 1st, for Hear Indiana which serves children who have hearing problems; and “Dining Out for Life“, a fundraiser on Thursday, April 29th, for the Damien Center, which helps prevent the spread of HIV/Aids and serves patients with he disease.  For this one-day fundraiser, all that you have to do is go out to dinner at participating area restaurants that will give a portion of your bill to the Damien Center.

We have several things we will help promote in May and June as well, such as the Broad Ripple Art Fair, the 500 Festival Kids Day and Rookie Run, the Indianapolis Air Show, and the Miracle Ride motorcycle fundraiser for Riley Hospital for Children.

You can hear more about all of these events on our daily WTHR Cares Community Calendar announcements on Channel 13 or on our Noon Focus community interview segment, Monday through Friday.

And, don’t forget.  If you have any community issues, events or organizations that you would like for us to consider as a profile on our Noon segments or on our Community Calendars, let me know.  Blog with me or e-mail me at acain@wthr.com.

We would love to hear from you!

Take care,

Angela Cain

WTHR Community Affairs Director

1 Comments

1
Linda Batchelor Ballew
October 13th, 2010 at 8:04 am

This is the third time I have sent this letter in once to Julie – once to the news desk as requested on the phone to WTHR. PLEASE READ. Someone must care!

It is Metastatic Breast Cancer Awareness Day, October 13. THIS WEDNESDAY. TODAY

Stage IV Breast Cancer Silence.

Dear Angela
As one who has been living with cancer since 1991 and metastatic (aka Stage IV aka terminal) breast cancer for over two years, I have been following the breast cancer related reporting this month with considerable interest.

I have also noticed that as yet, metastatic breast cancer, the breast cancer that 90% of people die from, has not been mentioned in the
news. Since around 40,000 Americans die each year from breast cancer, I do hope that there will be an news item about metastatic breast cancer, perhaps on Metastatic Breast Cancer Awareness Day, October 13. THIS WEDNESDAY. TODAY

Are you aware that only 2% of monies raised go to Stage IV research? Most of that goes to prevention which is a little late for those of us who already are in Stage IV. As far as I can find on the Internet – only one little DC 501 c 3 works to raise funds and awards 90$ of their income in grants specifically for research into curing or stabilizing Stage IV cancer – just one??? It is called Metavivor.org – it seems unbelievable there is only one. This is from one of their tri-folds and is FACT. They say it better than I could.

DEBUNKING THE MYTHS
Myth: Research funding is well balanced for all stages of cancer.
Reality: 90% of cancer deaths result from stage IV cancer, but only 2% of research funds are devoted to stage IV.

Myth: Metastatic breast cancer is rare.
Reality: 30% of breast cancer patients progress to stage IV. Many more initially present with metastatic breast cancer.

Myth: Healthy lifestyles, timely screening and early detection prevent metastasis.
Reality: Metastasis happens despite vigilance and precautions. Even stage I patients can and do metastasize.

Myth: Metastatic breast cancer is now a chronic disease and death is rare.
Reality: New treatments extend life for some, but survival remains elusive. Over 40,000 women and men have been dying annually since 1987.

Myth: Stage IV breast cancer patients are well supported by many groups.
Reality: Far too many patients must face their challenges with little to no support. Most programs focus on wellness and recovery, avoiding any reference to stage IV.

Is anyone involved in reporting on Breast Cancer Awareness Month going to attend the annual conference of the Metastatic Breast Cancer Network this coming Saturday, October 16, at the University Place Conference Center and Hotel, here in Indianapolis? It is quite a coup for the state of Indiana to be hosting this conference this year. Last year it was at Dana Farber Cancer Center in Boston, one of the top cancer centers in the country for treating breast cancer.

Please share this information with others at your station who are involved in BCAM coverage.

Thank you.

Sincerely,

Linda L Batchelor-Ballew

317-876-9730

Leave a Comment