Tapping into Super Bowl XLVIBy
As an official sponsor of Super Bowl XLVI, Bud Light* is tapping into the Indianapolis market in bigger numbers than ever before.
And that’s good news for the Indianapolis distributor of Anheuser-Busch products, family-owned Zink Distributing –whose workers have been busy stocking bars and shelves preparing for an event Jim Zink describes as “Final Four times 5″.
Banners are already adorning local restaurants and bars for Bud Light* and two dozen more establishments will be decked out this week.
But perhaps the most unique marketing for the Super Bowl beer will be happening at the Hampton Inn downtown. In the next couple of weeks it will transform into the “Bud Light hotel”. Every sign will acknowledge the name change–even the soaps and shampoos will carry the Bud Light* logo.
It will be a place not only for Super Bowl guests…but parties ahead of the big game.
Zink Distributing believes the exposure and volume of business they’ll get from the Super Bowl will last far beyond February 5th.
Also…stores are already carrying a limited edition aluminum Bud Light* bottle—-in cobalt blue—-with the Super Bowl logo, host city and date printed proudly on its label. (I suggest you buy two—-and save one.)
Then January 23rd, Indianapolis will be among the first to sample a brand new brand of Bud Light*. Bud Light* Platinum–a sweet malt liquor that Zink says is marketed to the “high end drinker”.
The official kick off “Platinum” is Super Bowl Sunday.