CHECK IN: Jockamo Upper Crust Pizza “Love the pizza”
In just seconds, I expressed my love of Jockamo’s pizza though Foursquare.
Foursquare is social networking software which allows users to post their location to sites such as Facebook and Twitter.
Foursquare also keeps track of each time a user checks into a location.
Users are rewarded with badges after meeting certain criteria.
The Adventurer badge is given for checking into 10 different venues.
The Gym Rat badge is for going to the gym more than 10 times in 30 days.
The School Night badge is earned by checking into a venue after 3AM on a school night.
(one of my favorites)
In addition, the person who checks into a venue the most becomes the mayor of the location.
You may be asking, what is the point of all this?
With Foursquare, your friends can instantly see your location and meet up with you. (very useful for late night bar hopping)
Some users enjoy earning new badges. It gives them a sense of personal achievement.
Everyone enjoys the bragging rights associated with being the mayor of a location.
Some locations have special offers for those who check in.
Scotty’s Brewhouse offers a discount on lunch and dinner on certain
days of the week, and the Mayor of Scotty’s always receives 10% off
This is a nice benefit for the regular crowd and a handsome reward for being the Mayor. The restaurant, in return, earns loyal customers.
While Foursquare is fun, I always felt like it is a feature, not a full fledged, stand-alone service.
Facebook agrees with me.
Facebook programmers took one look at Foursquare and (click, click, click) made their own location
feature. (time elapsed to save time in this blog)
Last week, Facebook revealed “Places”.
It is a feature which allows users to post their location so your friends will instantly know
where you are. (sound familiar?)
Foursquare has about 3 million users and Facebook has over 500 million users.
Eventually, most companies will focus on Facebook Places just because of the shear number of users.
Once Places adds fun features like badges, I can’t see your average user checking in to both Facebook AND Foursquare.
Unless Foursquare expands its service, it may be forgotten, in favor of Facebook’s location feature.
Until then, I’ll continue to check into Foursquare.
Maybe one day, I’ll be the Mayor of WTHR.
(Below are a few screen shots of Foursquare)