Han Solo Shot First UPDATEBy
In Star Wars, Han Solo was cornered by a bounty hunter in the Mos Eisley Cantina.
Guido, the bounty hunter, was alone. He thought he was good enough. Guido thought he had won. Then… BLAST.
Han Solo shot him down.
For many years, the iPhone has been Han Solo, flying around the galaxy, shooting down contenders one
at a time.
Some smart phones had good features, but no one device could compete with Apple.
This domination continued until Google created the Android operating system. Finally, there was a
digital empire ready to take down the iPhone.
Apple laughed and said, “You and what Droid army?”
In the Empire Strikes Back, the Empires hires a group of skillful bounty hunters to hunt down Han Solo and
Eventually, Han Solo was caught and frozen in carbonite.
Google took the Empire’s approach. They licensed the Android OS to several manufacturers and created their
own army of bounty hunters.
Google’s plan has been working.
According to Quantcast.com, Android’s share of mobile web consumption has been rising. In the month of
August, Android was second only to Apple.
In terms of mobile web consumption, Android left Blackberry and Windows Mobile in the dust.
While Google’s group approach is working, it is also creating an identity crisis.
When I say “iPhone”, everyone knows what you are talking about. This is because Apple has very few iPhone models and they spent millions on advertising. Now when I say “Android Phone”, what device comes to mind?
On a brief web search I found twenty-three (23) different Android models! Here they are by carrier.
Samsung Fascinate a Galaxy S Phone
Sony Ericsson Xperia
Samsung Moment with Google
HTC Hero with Google
Motorola CHARM with MOTOBLUR
Motorola CLIQ XT
Samsung Behold II
The models keep coming!
Verizon releases new phones EVERY QUARTER.
At the most, Apple releases a new iPhone once a year!
While the Android OS is gaining popularity, the iPhone still has the name brand recognition. This is due, in part, to Apple’s limited product line.
To combat this, several carriers have rolled out large marketing campaigns. Sprint has featured several TV ads for the HTC Evo.
Verizon has featured it’s line of Droid phones, which brings me back to Star Wars.
Have you noticed the fine print on any Droid ad? Part of it says: “DROID is a trademark of Lucasfilm Ltd.
and its related companies. Used under license”
To learn more about the licensing process I contacted Lucasfilm Ltd.
Paul Southern – Sr. Director, Domestic Licensing & Marketing, Lucasfilm Ltd. provided the following insight.
How long does the licensing process take?
There’s really no set formula, it’s truly case by case. Sometimes it happens very quickly, usually when both partners are on the same wavelength, other times it can take years before we’re able to find common ground on an opportunity.
How many licensing requests do you get a year?
The whole mobile space – phones, apps, e-books etc – is clearly a very dynamic area at the moment and we’re getting several calls a week from organizations interested in leveraging the power of the Star Wars brand within their businesses.
Does the process take longer for a major commitment like the Motorola Droid?
No, this was one partnership that made complete sense to everyone involved from the very outset and as a result, for a partnership of this scale, it came together surprisingly quickly.
Verizon is using the well known “Droid” name to gain brand recognition. It will be worth the money, if the Droid can catch the iPhone and freeze it in carbonite.
Maybe then the iPhone will have better reception
p.s. In the original version of Star Wars, Han Solo shot first, and killed Guido.
In the most recent DVD release, Lucasfilm changed the movie and made Guido shoot first.
Why change it?
Han Solo was a smuggler, not a saint! He doesn’t need an image make-over. It made Guido look stupid, he missed a 3 foot shot!
Just in case George Lucas needs more money, Lucasfilm will be releasing the Star Wars saga to Blu-ray DVD in the Fall of 2011.
When you buy it, and I know you will, look closely and see if Han Solo shot first.
NOTE: Special thanks to Chris Argyropoulos and Lucasfilm Ltd. for your communication and insight.