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Oct
04

Changing the World, One Book at a Time

By · October 4, 2010 at 10:52 pm

The other day, I was looking through a list of the best
100 tech start-up companies.

The company locations were all to familiar.

New York, New York.

San Francisco, California.

New York, New York.

San Francisco, California.

This went back and forth for dozens of companies, until…

Elkhart, Indiana!!!!!?????????

The company is called Better World Books.  It was founded and
is still operated, right here, in Indiana.

Better World Books is a for-profit company that collects and sells
books online to fund literacy initiatives worldwide.

On September 24th, the following national spot aired during the Notre Dame game.

 

 
Most companies have a single bottom line, profit.
 
Better World Books claims to adhere to a triple bottom line, which is revealed in
the following ways.
 
Social: power to the people
The company provides funding for over 80 literacy partners.  This knowledge gives
families around the world hope for a better life.
 
Environmental: love your mother
The company implemented the first carbon neutral shopping cart.  By reselling used
material, they have kept over 8,000 tons of books out of landfills.
 
Economic: true accounting
The company maintains profit to ensure long-term viability.  The company answers
equally to their employees, customers, literacy partners, investors and the environment.
 
 
 
I venture to say Better World Books has a fourth bottom line… helping Hoosiers.
 
They provide jobs in northern Indiana, an area hit hard by RV manufacturer
layoffs.
 
World Books shows everyone that Hoosiers can be technological
leaders and change the world, one book at a time.
 
 
 
 
 
 
 
 
 
 
 
 

 

Categories : 13 Tech Blog

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